Getting Ahead of the Beauty Game

3 minute read

Are you in the cosmetic industry, packaging products using materials like adhesives, shrink wrap, cardboard or chipboard sleeves, tape, etc.? If so, we have a solution for you. One that is more eco-friendly, sustainable, and attractive. Banding is ideal for promotions, incentives, multi-packs and more, and allows you to bundle and label using an attractive paper or poly band designed with up to 10 colors, all while eliminating harmful materials and reducing consumer frustration associated with unpacking.

Cosmetic products come in all shapes and sizes. Whether it’s a multi-pack, a set of products such as a makeup and brush kit, tins, boxes, they all need to have that eye-catching look while still maintaining the integrity of the bundle. Current methods include more time consuming and labor-intensive processes. This effects areas like your production rate, sustainability, security, and customer satisfaction.

If you make the switch to banding, an attractive pre-printed band can be applied to your product or bundle and sealed ultra-sonically, using no heat or adhesives. Need more real estate? Band widths are available from 20mm all the way up to 100mm and can accommodate two-sided printing. Whether you opt for a stand-alone system controlled by a foot pedal or photo sensor, or choose a fully automated system, the endless options you get with banding gives you the opportunity to stand out on shelves among your competitors. Need stacking or turning? Automatic banding reduces labor costs and increases your throughput with its countless customizable options.

You’ll love reaping the benefits of banding and more importantly, your customers will love it even more. Utilizing minimal materials aids in the reduction of labor, carbon emissions, and waste. Tension control also ensures there will be no damage to your products, eliminating overruns and returns from vendors. Your consumers can easily open or unbox their products without hassle or sharp objects and you can present your products using your desired branding. For more information on banding, please reach out to us at 215-631-9700 and visit our website at www.wexlerpackaging.com!

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