Hi, I’m Tara Utain. I’d like to invite you to come with me as we explore the legend of linerless labeling.
It all started in 2004 in a land far far away, by a company called Ravenwood Packaging. Inspired by a commitment to sustainability, they began their ultimate quest to defeat the evil cardboard sleeve creatures and pressure sensitive label monsters. And as victory belongs to the most persevering, the “circle of linerless,” coined by Ravenwood, was born.
As with any legendary tale, we must begin with our greatest enemy and the struggles faced by the good people of Mother Earth…
Food packaging is paramount in today’s climate. We not only face the challenge of food waste, but also packaging waste. Food waste alone is equal to the amount of food that could be grown over an area larger than China. Single-use plastics account for 40% of plastics produced every year. And most of these products such as plastic bags, food wrappers, and other food packaging have a lifespan of merely minutes to hours, despite remaining in the environment for centuries, so the focus on sustainable materials and packaging methods is vital.
So what are linerless labels? Simply put, they’re attractive labels with no paper backing. No myths here…these labels have no paper to peel off, thus reducing waste. Linerless labels have small strips of adhesive only where necessary. According to Ravenwood Packaging, in 2020, their linerless technology saved 82 million square meters of label liners going into landfills across the globe. That’s equal to 65,000 Olympic sized swimming pools! These labels create zero liner waste and hold 40% more labels per roll, reducing waste overall by 60%.
Aside from the waste standard pressure sensitive labels create, full adhesive backings can attract things like dust, dirt, and other fragments that don’t belong near your food. Or if you are using separate labels on the top and bottom of your product, you run the risk of mixing them up and incorrectly labeling something. Linerless labels are one continuous strip so there’s no mixing up labels. They also give you more real estate depending on which format you go with.
Linerless labels are applied by a magical line of equipment called the Nobac 5000. The name speaks for itself – Nobac = no paper backing! This labeling equipment not only maintains a small carbon footprint, but the equipment itself is compact, and has a maximum speed of about 150 products per minute. Furthermore, the Nobac 5000T has a twin head for less downtime and quicker product changes.
So how do you know if linerless is for you? Well, the ravenous forest creatures aren’t the only food fanatics..…linerless labels LOVE food. They are a perfect fit for VSP or MAP trays of meat, poultry, and fish, bakery items, ready meals, plant-based “meats”, and produce. If you have samples, we encourage you to send them in to us so we can show you how linerless could be a perfect fit for you!
Eliminating cardboard sleeves not only reduces waste and benefits the environment, but it also benefits you as a company. Less money spent on materials, less waste created, reducing your carbon footprint, not to mention the automation factor which removes the need for hand-applied labeling.
If you’re not already convinced, let’s talk options. With linerless labeling, there is an optional thermal printer to print variable information like dates, prices, weights, etc. It also applies various label formats for every product. Choose from over 10 label formats including die cut, top label, full wrap, and more!
If you’re looking for more security, we’ll give you our secret spell to fight off that frightening contamination monster. Ravenwood recently launched the VXR – vision, x-ray, and seal detection with sapphire technology. It allows products to pass through while checking them for contaminants, faulty labels, printer errors and poor quality.
This game-changing inspection system gives you a fully streamlined process that eliminates recalls by checking all printed information, label position, detecting dense mass and identifying foreign objects like glass and metal. It can also detect breaks in the seal which prevents leaking, and can check for points like number of products, correct position of product in the tray, and foods that may have slipped which could contaminate the seal.
So there you have it! By crossing the drawbridge to linerless labels, you are opened up to a land of possibilities while reducing your carbon footprint and waste. Come to the linerless side and live happily ever after…