Staying Ahead of Label Trends

4 minute read

Food packaging is of paramount importance in today’s climate. The world not only faces the challenge of food waste, but also packaging waste. The food waste alone is equivalent to the amount of food that could be grown across an area larger than China. That amount of food waste also consumes about 25% of all water used annually. In terms of plastics, single-use plastics account for 40% of plastics produced every year. And most of these products such as plastic bags, food wrappers, and other food packaging have a lifespan of merely minutes to hours, despite remaining in the environment for hundreds of years.

That means the focus on sustainable materials and packaging processes is vital. Which brings us to our topic today: Linerless Labels. We’re going to cover all of the what’s, how’s, and why’s. What are they, how can you benefit from them, and why switch to linerless?

What are linerless labels?

Linerless labels are attractive labels that have no paper backing. There is no paper to peel off and create waste. Linerless labels have small strips of adhesive simply where it’s necessary. According to Ravenwood Packaging, the manufacturer of the linerless labeling equipment, in 2020, this linerless technology saved 82 million square meters of label liners going into landfills across the globe. This is equivalent to 65,000 Olympic sized swimming pools. The rolls of labels create zero liner waste and hold 40% more labels per roll, reducing waste overall by 60%.

The applicator for linerless labels is a line of equipment called the Nobac 5000. The name speaks for itself – Nobac = no paper backing! The Nobac 5000 labeling equipment maintains a small footprint of 4 feet by 2 feet and has a maximum speed of about 150 products per minute. Label sizes are available up to a length of 500mm, a width of 55mm – 125mm, and a maximum pack height of 120mm. Even better? Try a Nobac 5000T, which has a twin head for less downtime and quicker product changes.

How can you benefit from linerless labels?

Are you in the food industry? Linerless labels love food. They are a perfect fit for meat and poultry, fish, bakery items, ready meals, plant-based “meats”, and produce. If you have samples, we welcome you to send them in to us so we can show you how linerless labeling may be a perfect fit for you! Eliminating cardboard sleeves not only reduces waste in a way that benefits the environment, but it also benefits you as a company and your consumers. You will spend less money overall on materials, you will create less waste, reducing your carbon footprint, not to mention the automation aspect which removes the need for hand-applied labeling. This equipment also eliminates the need to turn packs, reducing the amount of labor involved. It’s overall much more cost-effective and sustainable.

There can also be many pain points when it comes to traditional labeling. Aside from the waste created by standard pressure sensitive labels, full adhesive backing can attract things like dust, dirt, hair, and other particles that don’t belong near your food. Or if you are using separate labels on the top and bottom of your product, you run the risk of mixing them up and incorrectly labeling something. Linerless labels are one continuous strip so there’s no mixing up labels. Linerless labels also give you more real estate depending on which format you go with. If you choose something like a C-wrap that goes around the side, or a d-wrap that wraps around both sides, that’s even more room for important information you may want to include on your label.

Why switch to linerless?

If you’re not already convinced, let’s talk about options. With linerless labeling equipment, there is an optional thermal transfer printer to print variable information like expiration dates, prices, weights, etc. This equipment can label fixed weight products or link directly to weigh-scales for variable weight or check-weight products. It also caters to various label formats for every product. Choose from over 10 label format options including die cut, shaped, top label, full wrap, and more!

Need more security? Ravenwood Packaging recently launched a piece of equipment called the VXR – vision, x-ray, and seal detection with sapphire technology. This technology can be integrated with the Nobac 5000 and allows products to pass through while being inspected for contaminants, faulty labels, printer errors and poor quality. This game-changing inspection system gives you a fully streamlined process that helps to eliminate recalls by checking all printed information, analyzing product for label position, detecting dense mass and identifying foreign bodies such as glass, metal and ceramics. It can also detect holes in the seal of the tray, preventing leaking, and can check for points like number of products, correct position of product in the tray, and foods that may have slipped which could contaminate the seal.

So there you have it! By switching to linerless labels instead of traditional pressure sensitive labels, you are opened up to a world of possibilities while reducing your carbon footprint and reducing waste. You’ll also increase your savings and your throughput with the speed achieved by the Nobac 5000. Contact us today to find out more about how linerless equals less waste!

 

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